The SolarButterfly’s News Communication Strategy

Different team members of different departments like video production, interior studio design, public relations and social media have come together to define and coordinate our new commmunications strategy. We have been able to come up with a media plan as well as a definition of the colours, that we will use for our brand, for things like clothing, website, social media, video studio etc.

Therefore we have selected six different migratory butterflies from 6 continents. Most of them fly several thousand kilometers between their winter ans summer habitats, but they are also threatened by clmate change. The monarch butterfy in Notz America for example, flies every autumn all the way from Canada down into the region of Mexico City. From year to year, less and less butterflies arrive, due to droughts, heat and habitat loss.


All these butterflies show their beautiful colours, so we have decided to use their colours for our branding:

We have also come up with the strategy to publish the SolarButterfly asap. First in some Swiss newspapers with the aim to recruting crew members for the European tour. With this new strategy, we are now also ready to finsh our social media sites and adapt our website. Many thanks for the jim&jim-team for hosting this event in Zurich!


Privacy Preference Center